I Just Need a Cap!

I need a cap, what do you suggest?
 Well … I need to ask you a few questions first.  

  1. Do you want a structured or unstructured cap?
  2. Do you want it to be low, medium or high profile?
  3. What type of closure do you want or are you looking for a fitted cap?
  4. Are you interested in a flat or curved bill?
  5. What about construction, do you prefer 5 or 6 panel?

By the third question the eyes start to glaze over, on the fifth question they are looking at me like I am crazy.  I just want a cap! Continue reading

It is All in the Name

ID Pen_1

One of the challenges clients have is getting their logo to work across all mediums. Like most of you, when I selected my businesses name I was focused on making the name representative of what we do – Identity Marketing & Promotional. Well, try and get that on a pen barrel along with our logo and contact information. Continue reading

Thank You Christopher Newport University



Thank you Christopher Newport University! CNU allowed Identity the opportunity to help welcome aboard the 2016-2017 students with a gift box full of goodies, purchased through Identity, for the new students.

We have been a part of this effort since its inception. We truly value our standing with CNU as a vendor they can always count on.

BPA Free: Do you need it?

I do not know about you but I am always hearing BPA Free, you HAVE to have BPA Free. What is that and why is it important?


BPA Free Tervis Tumbler

BPA stands for bisphenol A. It is an industrial chemical incorporated into the production of plastic and resin food and beverage containers. The good news is, many products are now made to be BPA Free. Continue reading