Should My Company Be a Tradeshow Participant?

tradeshow-contemplationWhen considering participation in a trade show the first question you need to ask is – “Is it worth it?”  To help determine that answer you need to ask yourself several questions. What is the goal of participation?  Brand awareness, gathering of more contact names?  These are good goals but what is the cost to reach those goals?  Is a tradeshow the way to go about it? Continue reading