I Just Need a Cap!

I need a cap, what do you suggest?
 Well … I need to ask you a few questions first.  

  1. Do you want a structured or unstructured cap?
  2. Do you want it to be low, medium or high profile?
  3. What type of closure do you want or are you looking for a fitted cap?
  4. Are you interested in a flat or curved bill?
  5. What about construction, do you prefer 5 or 6 panel?

By the third question the eyes start to glaze over, on the fifth question they are looking at me like I am crazy.  I just want a cap! Continue reading

Should My Company Be a Tradeshow Participant?

tradeshow-contemplationWhen considering participation in a trade show the first question you need to ask is – “Is it worth it?”  To help determine that answer you need to ask yourself several questions. What is the goal of participation?  Brand awareness, gathering of more contact names?  These are good goals but what is the cost to reach those goals?  Is a tradeshow the way to go about it? Continue reading

It is All in the Name

ID Pen_1

One of the challenges clients have is getting their logo to work across all mediums. Like most of you, when I selected my businesses name I was focused on making the name representative of what we do – Identity Marketing & Promotional. Well, try and get that on a pen barrel along with our logo and contact information. Continue reading

Client Appreciation Goes to Norfolk State University


I would like to thank Norfolk State University‘s Ms. Ruby Spicer in Procurement, for talking to me extensively about the in’s and out’s of Virginia’s procurement regulations and how they apply to NSU.

Thank you Ruby for helping us get paid in a timely manner!!!

EQP, What Does It Stand For?

end-quantity-pricingEnd Quantity Pricing is when you only pay the unit cost of the largest catalog quantity (end column) on all quantities ….. check out this link for a more thorough explanation and a graphic that demonstrates what it means.


Identity has been in the business of providing our customers with promotional products for many years. As a result, we have developed relationships with an array of factories that extend to us the end quantity catalog price. Because it is our goal to help expand our customers marketing budgets, we extend those same saving to you.

When next you are in need of a promotional item allow Identity to do the research for you. We will make sure you are offered options that reflect the end quantity pricing. Visit Us Today!

Thank You Christopher Newport University



Thank you Christopher Newport University! CNU allowed Identity the opportunity to help welcome aboard the 2016-2017 students with a gift box full of goodies, purchased through Identity, for the new students.

We have been a part of this effort since its inception. We truly value our standing with CNU as a vendor they can always count on.

BPA Free: Do you need it?

I do not know about you but I am always hearing BPA Free, you HAVE to have BPA Free. What is that and why is it important?


BPA Free Tervis Tumbler

BPA stands for bisphenol A. It is an industrial chemical incorporated into the production of plastic and resin food and beverage containers. The good news is, many products are now made to be BPA Free. Continue reading

PMS … it isn’t what you think!


Pantone Matching System or PMS, is a system that uses premixed inks in offset printing. When you are printing letterhead, envelopes or business cards it was typical to use a PMS ink to achieve consistency in your ink color on all elements. Continue reading